Miss Led Watercolour fashion illustrations for Head & Shoulders Limited Edition Bottles

So great to finally see my Head and Shoulders ladies launched and getting some lovely press.  I was commissioned by Ketchum last Summer through my wonderful agents Illustration to create five characters that reflected the benefits of each of the limited edition shampoos. The brief requested a fashion styled group of ladies that would appeal to 18-25 year olds. It was also an opportunity to work on a group of diverse characters, poses and clothing that illustrated different styles and attitudes of young ladies, like my own pristine girl band.