COACH USA Joy Campaign Artwork

Featured in the Business of Fashion blog highlighting how brands were pivoting in speaking to their audience through craft, art and artists instead of celebrities and the normal influencers used. Stating real people spoke better to their followers.

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COACH USA were looking for global artists and influences to create uplifting and inspiring imagery inspired by and containing the word ‘JOY’.

As part of their social messaging amidst the global pandemic, COACH invited us to create a social media asset to be used on their instagram feed reaching over 4.8m followers worldwide.

A month into quarantine, it was an unprecedented time for retail companies, especially fashion brands. So using our vision in acknowledging the brands aesthetics we wanted to create something that customers and online fans could share and respond to.

By incorporating the word, ‘JOY’ into our the imagery, we supported and inspired huge number of audiences worldwide to share the simple things that brought them happiness and warmth in this strange time of uncertainty.