Clinique: What’s Your Line Campaign

For global online, social media and publishing campaign we provided animated illustration and static assets for leading iconic make up brand’s beauty launch

 

 

Referencing classic 50’s cinema our character is introduced applying eyeliner in the back of a car. The story moves through an elegant backdrop of muted colour splashes for a delicately fashionable style that drove the brands, ‘clean, direct and iconic’ message. The animations directed new customers to subscribe and compete for prizes which dramatically extended their online presence.